Elevated Beverage Campaign
maggiano’s, 2024
Maggiano’s came to us for a new campaign to launch their new Mixologist Cocktail menu and Master Sommelier Wines list.
Bryce Morgan, Creative Director
Monica Williams, Senior Art Director
Bernard Park, Videographer
Robert Tsai, Photographer
Tony Rios, Photo Retoucher
Hanna Mandery, Content Producer & Editor
Mixologist Cocktails
The Mixologist Cocktail menu features 4 brand new drinks to the Maggiano’s menu, and our top priority was to show off the exciting tableside aspects of each new drink in all of our executions.
Social Takeover
For the launch of our brand new Mixologist Cocktails, we did a full grid takeover on our social channels in-feed and in our stories.
social videos
Master Sommelier Selections
The Masterpiece Sommelier Selections wine menu was curated by Master Sommelier Jason Smith. We had the opportunity to meet with Jason and film for one afternoon. These videos served as social media content, training videos for internal knowledge, and paid digital ads.
training videos
These training videos were designed to teach the team members how to talk about the new Master Sommelier Selection wines. There was one hero video made, as well as vignette videos for each of the featured wines. Below is a vignette for the Oberon Cabernet Sauvignon.
Masterclass Sessions with Jason Smith
These videos were made for organic and paid social on the Maggiano’s accounts, highlighting each of the featured wines and teaching our audience about the flavor notes and pairings.
