Part One:

The Artist’s Palette

The Artist’s Palette concept features select hero dishes and their ingredient palette artfully arranged around them. These images were shot overhead as stills and stop motion to be used across multiple platforms: social media, email, digital paid ads, web graphics, etc.

photography

stop motion videos

social media

Part Two:

Finishing Touches

The Finishing Touches concept features videos of our head chef artfully building select dishes of our reimagined classics. This elevation was shown through shots of the dishes being built and the precise finishing touches that show the care and thought put into them. These videos were shot for multiple platforms: social media, web graphics, email, and digital paid ads.

social videos

Additional videos will be uploaded as finished.

Part Three:

Masterpiece Pairings

​The Masterpiece Pairings series continues our previous work with Master Sommelier Jason Smith by bringing his artistry to life with masterfully curated wine pairings for each of these elevated classics. The passion and craftsmanship behind these dishes are showcased, turning every meal into a work of art. This series of videos was shot for multiple platforms: social media, web graphics, and digital paid ads.

select stills

videos

Additional videos will be uploaded as finished.

Part Four:

Additional Social media

These additional social concepts were used to fill out our social calendars across platforms while continuing to lean into the overall concept.

Every Dish is a​ Work of Art

Each dish is featured individually to highlight the masterpiece it is with a golden plaque containing the name of the dish.

Drink Pairings

Taking our Masterpiece Pairings concept and expanding upon it, this series of carousel posts takes advantage of the ever changing social landscape on instagram while leaning into not only the Master Sommelier Selections of wine but also the Mixologist Collection of cocktails on the Maggiano’s menu.

Craveable Spotlights

The Craveable Spotlight series highlights each dish with a striking spotlight, like a star on stage, ready to perform a solo. This execution leans into a different type of “art”, calling upon theater and opera artistry by almost cutting it out from its atmosphere, drawing the eye to our hero dish.

Additional videos will be uploaded as finished.