pencils down ‘25
college board, 2024-2025
Pencils Down is the biannual conference hosted by College Board for all of its employees to get together, reenergize, learn, and set goals for the next two years. I worked with Bryce Morgan to concept, create, and finish all aspects of the work needed for this event in Philadelphia in 2025.
creative team
Bryce Morgan, Creative Director & Writer
Monica Williams, Senior AD & Lead Designer
Chad Strohl, Account Director
Blake Honaker, Account Exec.
Design Assistance on specific executions:
Leena Lam, Taylor Minth, Skyler Wheeler
Pencil Installation Production:
Lucky Dog Studio, Philadelphia, PA
PD25 Installation Piece: BFF-Media
Stage Production: Meeting Tomorrow
logos
custom icons
name badge and lanyard
Lanyard designed by Taylor Minth, Name badge designed by Monica Williams and versioned by Skyler Wheeler
crew shirt & volunteer event shirt
Crew shirt front designed by Taylor Minth
stage design
Designed by Monica Williams, Produced by Meeting Tomorrow
Interactive pencil art installation
Designed by Monica Williams, Produced by Lucky Dog Studio, Philadelphia
PD25 art/atmosphere piece
Designed by Monica Williams, Produced by BFF-Media
website landing page
hotel branding
Reading Terminal Market Event creative
Custom bar wrap and scavenger hunt map created for an after-party at Reading Terminal Market.
