Talent Team Rebrand

college board, 2024

College Board came to us looking to rebrand its internal Talent Team. This rebrand needed to utilize colors from its brand palette, current brand fonts, icons, and concepts, but in a brand new light to allow the Talent Team to stand out on its own. They also wanted to explore turning their iconic acorn mark into a mascot for the team. I utilized their spotlight mark in a new way, alongside heroing colors from their tertiary palette and swapping the hierarchy of the current parent brand’s fonts to help this sub-brand feel new while also familiar.

creative team

Bryce Morgan, Creative Director & Writer
Shannon Phillips, Design Director
Monica Williams, Senior AD & Lead Designer