Uncle Crumbles
Brand Launch, 2023-2024
As a brand with more success in the white-label space, Bakery on Main was eager to have its granola known under its own brand name. Our team reimagined the brand from the ground up to break into a saturated category and make a splash. This was the final chosen direction and has launched in the market. Uncle Crumbles was concepted as an innovative granola genius, sharing his flavor inventions one bag of granola at a time.
creative team
Brazos Elkins, Creative Director & Writer
Monica Williams, Senior Art Director & Designer
Shannon Phillips, Design Director
Kelsey McNamara, Account Director
Evan Wallis, Photographer
Stephanie Greenwood, Food Stylist
Tony Rios, Photo Retoucher
brand concepting & sketches
logo
uncle crumbles, the man
packaging design
product photography
brand illustrations
expo west, 2024
poster series
brand guidelines
