pencils down ‘25

college board, 2024-2025

Pencils Down is the biannual conference hosted by College Board for all of its employees to get together, reenergize, learn, and set goals for the next two years. I worked with Bryce Morgan to concept, create, and finish all aspects of the work needed for this event in Philadelphia in 2025.

creative team

Bryce Morgan, Creative Director & Writer
Monica Williams, Senior AD & Lead Designer
Chad Strohl, Account Director
Blake Honaker, Account Exec.

Design Assistance on specific executions:
Leena Lam, Taylor Minth, Skyler Wheeler

Pencil Installation Production:
Lucky Dog Studio, Philadelphia, PA
PD25 Installation Piece: BFF-Media
Stage Production: Meeting Tomorrow

concept

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logo set

custom icons

name badge, lanyard, and custom stickers

Lanyard designed by Taylor Minth, Name badge versioned & designed by Skyler Wheeler, Sticker sheets designed by Leena Lam

crew shirt & volunteer event shirt

Crew shirt front designed by Taylor Minth

stage design

Produced by Meeting Tomorrow

Interactive pencil art installation

Produced by Lucky Dog Studio, Philadelphia