monica
onion-2-upd-smaller.jpg

Walla Walla Sweets

The goal of this campaign was to create a new image for the Walla Walla Sweet Onions, a type of sweet onion grown in a small region in Walla Walla, Washington. Onions generally have a negative reputation, so I decided to use the facts and unique origin story about this onion to my advantage. Romanticized food language that shares the history and love put into this onion, as well as the custom hand lettering with a chalk type texture, create a new tone for the small-town onion with restaurant quality and reaches a new younger audience. 

To extend the campaign into the digital realm, a series of short "Sweet Tips" stop motion videos have been created sharing basic onion cooking tips featuring the Walla Walla Sweet Onion. 

Creative Quarterly 55 Graphic Design Winner, AAF Dallas ADDYs 2019 Silver Medal

student project

Creative Quarterly 55 Graphic Design Winner

AAF Dallas ADDYs 2019 Silver Medal

AAF District 10 2019 Silver Medal

Indigo Design Awards 2019 Non-Pro Silver Lettering

CMYK 59 Top 100 Advertising & Copy Gold

Graphis New Talent Annual 2020 Silver

 

Walla Walla
Sweet Onions

The goal of this campaign was to create a new image for the Walla Walla Sweet Onions, a type of sweet onion grown in a small region in Walla Walla, Washington. Onions generally have a negative reputation, so I decided to use the facts and unique origin story about this onion to my advantage. Romanticized food language that shares the history and love put into this onion, as well as the custom hand lettering with a chalk type texture, create a new tone for the small-town onion with restaurant quality and reaches a new younger audience. 

To extend the campaign into the digital realm, a series of short "Sweet Tips" stop motion videos have been created sharing basic onion cooking tips featuring the Walla Walla Sweet Onion.